About Us

Elevate Your Cup

Delicious, convenient, better for you brews.

Meet Brandon

“Everyone forgets to take their vitamins, but no one forgets to drink their coffee.”

VitaCup was born with the simple idea to provide convenience, quality, and delicious taste into your daily routine. In 2017, Brandon Fishman discovered he was suffering from health issues due to a vitamin deficiency. After being prescribed a cocktail of vitamins, he realized he’d forget to take them most days. But one day, while sipping his morning coffee, it hit him:

Coffee + vitamins + superfoods = never forgetting to take your pills again.

Fast forward five years and VitaCup stands for much more than just vitamin-infused coffee. With an array of specialty lattes, teas, creamers, green powders, and yes, coffee; VitaCup continues to be an industry-leading beverage brand that believes in both convenience and quality. When it comes to creating healthy habits, VitaCup has your back.

Our Chief Vitamin Officer

Brianna Harris, a Registered Dietitian and Certified Nutritionist, has dedicated her career to improving the health and wellness of VitaCup customers. Brianna works with our team to craft every product with premium ingredients and vital nutrients for healthy and delicious coffees, teas, lattes, creamers, and super greens.

Responsible Manufacturing & Sourcing

In addition to sourcing premium coffee, our main manufacturers use renewable energy to be almost 100% carbon neutral on all manufacturing. Both facilities are near zero waste facilities. Coffee bean shells are recycled for compost and other uses.  

  • BPA Free & Recyclable Pods
  • Cardboard & Packaging is Recyclable
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1 Million+ VitaCup Customers

We are proud to serve our innovative and delicious products across the nation. It’s inspiring to read the stories and hear the impact VitaCup has on each customer’s wellness journey. We’re humbled, excited, and eager to continue providing top quality beverages to old fans and new. Thank you for supporting our mission. We couldn’t do it without you.
JOIN THE CLUB

By The Numbers 200,000,000 cups

From our little team of 26, we’ve served over 200M cups of coffee, refreshing glasses of iced tea, and other superfood beverages to elevate people everyday.

5,000+ Locations

Pick us up on your next grocery trip! Find us in over 5k retail locations across the US.

5,187 Miles & Beyond!

Whether you’re from Lihue, HI or Bangor, MN, we’re here to deliver products that help you maximize your day!

Staff Favorites

Jeremy Grout
VP of Sales
As soon as I tried our Low Acid and Organic Perfect Coffee Whole Bean I knew it was my new favorite product. It tastes so smooth and fresh just as if I was tasting it at the farms in Guatemala. Absolutely delicious!
ORGANIC
Perfect Low Acid Coffee Whole BeansPerfect Low Acid Coffee Whole Beans

Perfect Low Acid Coffee Whole Beans

Low Acid | Dark Roast
From: $37.90
From: $40.00 USD $37.90
Buy Now Learn More
Chris Hopkins-Murphy
CS Representative
If you need an extra pick-me-up in the morning before work, I suggest the Lightning Coffee Pods! Not only does it have a bit of an extra kick of caffeine, the bold smooth flavor has got to be the best dark roast I have ever tasted! I also love the convenience of the pod for a quick cup of coffee on the go!
Lightning Coffee PodsLightning Coffee Pods

Lightning Coffee Pods

NOOTROPICS | VITAMINS
From: $29.00
From: $29.00
Buy Now Learn More
Dylan Van Buskirk
Business Development
I absolutely love Genius Instant Coffee Sticks! They are perfect for all of my overnight climbing, paragliding and rafting adventures. They give me my much needed caffeine fix in the morning and provide sustained energy and focus throughout the day. You can also serve them hot or cold, which makes for a delicious iced coffee on the river!
TRAVEL FRIENDLY
Genius Coffee Instant SticksGenius Coffee Instant Sticks

Genius Coffee Instant Sticks

MCT OIL | TURMERIC | VITAMINS
From: $33.00
From: $33.00
Buy Now Learn More
Krista Shellhammer
Creative Designer
De-Stress Tea is the best! It’s all in the name: this tea really relaxes you!! The perfect thing to have at the end of the day to get ready for bed.
Jeremy Grout
VP of Sales
As soon as I tried our Low Acid and Organic Perfect Coffee Whole Bean I knew it was my new favorite product. It tastes so smooth and fresh just as if I was tasting it at the farms in Guatemala. Absolutely delicious!
ORGANIC
Perfect Low Acid Coffee Whole BeansPerfect Low Acid Coffee Whole Beans

Perfect Low Acid Coffee Whole Beans

Low Acid | Dark Roast
From: $37.90
From: $40.00 USD $37.90
Buy Now Learn More
Chris Hopkins-Murphy
CS Representative
If you need an extra pick-me-up in the morning before work, I suggest the Lightning Coffee Pods! Not only does it have a bit of an extra kick of caffeine, the bold smooth flavor has got to be the best dark roast I have ever tasted! I also love the convenience of the pod for a quick cup of coffee on the go!
Lightning Coffee PodsLightning Coffee Pods

Lightning Coffee Pods

NOOTROPICS | VITAMINS
From: $29.00
From: $29.00
Buy Now Learn More
Dylan Van Buskirk
Business Development
I absolutely love Genius Instant Coffee Sticks! They are perfect for all of my overnight climbing, paragliding and rafting adventures. They give me my much needed caffeine fix in the morning and provide sustained energy and focus throughout the day. You can also serve them hot or cold, which makes for a delicious iced coffee on the river!
TRAVEL FRIENDLY
Genius Coffee Instant SticksGenius Coffee Instant Sticks

Genius Coffee Instant Sticks

MCT OIL | TURMERIC | VITAMINS
From: $33.00
From: $33.00
Buy Now Learn More
Krista Shellhammer
Creative Designer
De-Stress Tea is the best! It’s all in the name: this tea really relaxes you!! The perfect thing to have at the end of the day to get ready for bed.