#1 Vitamin Infused Coffee
Delicious and convenient superfood coffees, tea, creamers, and more to power your day.
Meet Brandon
“Everyone forgets to take their vitamins, but no one forgets to drink their coffee.”
VitaCup was born with the simple idea to provide convenience, quality, and delicious taste into your daily routine. In 2017, Brandon Fishman discovered he was suffering from health issues due to a vitamin deficiency. After being prescribed a cocktail of vitamins, he realized he’d forget to take them most days. But one day, while sipping his morning coffee, it hit him:
Coffee + vitamins + superfoods = never forgetting to take your pills again.
Fast forward five years and VitaCup stands for much more than just vitamin-infused coffee. With an array of specialty lattes, teas, creamers, green powders, and yes, coffee; VitaCup continues to be an industry-leading beverage brand that believes in both convenience and quality. When it comes to creating healthy habits, VitaCup has your back.
Our Chief
Vitamin Officer
Brianna Harris, a Registered Dietitian and Certified Nutritionist, has dedicated her career to improving the health and wellness of VitaCup customers. Brianna works with our team to craft every product with premium ingredients and vital nutrients for healthy and delicious coffees, teas, lattes, creamers, and super greens.
Responsible Manufacturing & Sourcing
In addition to sourcing premium coffee, our main manufacturers use renewable energy to be almost 100% carbon neutral on all manufacturing. Both facilities are near zero waste facilities. Coffee bean shells are recycled for compost and other uses.
BPA Free & Recyclable Pods
Cardboard & Packaging is Recyclable
1 Million+
VitaCup Customers
We are proud to serve our innovative and delicious products across the nation. It’s inspiring to read the stories and hear the impact VitaCup has on each customer’s wellness journey. We’re humbled, excited, and eager to continue providing top quality beverages to old fans and new.
Thank you for supporting our mission. We couldn’t do it without you.
By The Numbers
250,000,000 Cups
We've served over 250M cups of coffee, tea and other infused beverages.
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5,000+ Locations
Pick us up on your next grocery trip! Find us in over 5k retail locations across the US.
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5,187 Miles & Beyond!
Whether you're from Lihue, HI or Bangor, MN, we're here to deliver products that help you maximize your day!
Staff Favorites
Dylan Van BuskirkBusiness Development
“I absolutely love Genius Instant Coffee Sticks! They are perfect for all of my overnight climbing, paragliding and rafting adventures. They give me my much needed caffeine fix in the morning and provide sustained energy and focus throughout the day. You can also serve them hot or cold, which makes for a delicious iced coffee on the river!”
Jeremy GroutVP of Sales
“As soon as I tried our Low Acid and Organic Perfect Coffee Whole Bean I knew it was my new favorite product. It tastes so smooth and fresh just as if I was tasting it at the farms in Guatemala. Absolutely delicious!”
Chris Hopkins-MurphyCS Representative
“If you need an extra pick-me-up in the morning before work, I suggest the Lightning Coffee Pods! Not only does it have a bit of an extra kick of caffeine, the bold smooth flavor has got to be the best dark roast I have ever tasted! I also love the convenience of the pod for a quick cup of coffee on the go!”
