Our Story

Powered by energetic people who love innovation, vitamins, and coffee. Learn about our people, our process, and our mission.

How We Give Back

VitaCup is proud to donate a portion of our proceeds to Vitamin Angels.  Children all over the world have trouble getting the vitamins they need. Find out how we help them.  

The Roastmaster

Our Better Brew begins with expert perspective for an exceptional taste. We bring four generations of coffee excellence into creating the perfect cup.

Our Chief Vitamin Officer

Our Chief Vitamin Officer has committed her career to improving patient health by managing the ideal intake of macro and micro nutrients. Brianna has worked with our team to pack each serving with vitamins that your body will actually use.

Our Vitamins

We’ve added vitamins that help provide the most energy, balance and focus - vitamins that are best suited to help you WIN each day!