Origin Stories - Genius Coffee with Brandon Fishman

Origin Stories - Genius Coffee with Brandon Fishman


@drinkvitacup Behind the scenes on Genius with our founder, Brandon! ☕️ What product should we dive into next? #coffeetalk #mctoil #ketocoffee #turmeric #healthycoffee #keto #mct #coffeebenefits #startuplife #ceo #entrepreneurlife #coffeelovers #coffeeoftheday ♬ original sound - 🎧



Whether you’re a fan of VitaCup or new to our brews, welcome to our brand new series where we ask behind-the-scenes questions about our best-selling products to our very own CEO, Brandon Fishman. Today, we dive deep into our first-ever coffee creation, Genius Coffee!

Why Did We Create Genius Coffee?

Hi, I’m Brandon Fishman, and VitaCup was born with the simple idea of providing convenience, quality, and delicious taste into your daily routine. In 2017, I discovered I was suffering from health issues due to a vitamin deficiency. After being prescribed a cocktail of vitamins, I realized I’d forget to take them most days. But one day, while sipping my morning coffee, it hit me: “Everyone forgets to take their vitamins, but no one forgets to drink their coffee.”

I was also well into my keto journey, where I was trying to increase my intake of healthy fats by adding MCT oil and turmeric into my coffee daily. I decided, “Why not add them all into one pot and see how it tastes?” After some trial and error with different ingredients, our expert roastmasters and Registered Dietitian, Brianna Harris, formulated a deliciously infused medium-dark roast coffee with hints of cinnamon to take away some of the bitterness. 

What’s Inside Genius Coffee? 

We anointed this coffee with the name “Genius” because the infused brain-nourishing superfoods can help improve your mental focus and clarity so you can conquer your to-do list without distractions that come from a regular, cheap cup of coffee. This coffee is not designed to raise our customers' IQ, but it sure makes you feel smart to get all of these ingredients in one mouth-watering cup!

Each serving contains MCT oil, turmeric, cinnamon, and our signature blend of vegan D3 and B vitamins (B1, B5, B6, B9, and B12). 

MEDIUM DARK ROAST: Using 100% Arabica medium dark roast coffee beans, this bold and full-bodied brew is a smooth and satisfying treat for your tastebuds. 

MCT OIL: MCT (medium-chain triglycerides) oil is a keto-friendly form of saturated fatty acid that helps the body break down and turn fats into fuel while improving endurance. We use Type C8 and C10 MCT oils that are naturally derived from coconuts. It’s easily absorbed and broken down into ketones by the body while replacing glucose for fuel. 

TURMERIC: No need to worry about staining your kitchen whenever you want to add turmeric into your coffee. Our blend contains curcumin, an active compound in turmeric, which is linked to mood-boosting effects.

CINNAMON: We infused aromatic cinnamon to improve the taste of our unique coffee blend and to add an antioxidant boost. The powerful antioxidants found in cinnamon can help neutralize free radicals, preventing them from damaging cells in the body. 

VITAMINS: Support your mental and physical health with our enhanced vitamin blend made with plant-based D3, B1, B5, B6, B9, and B12. Both vitamins B12 and B9 are methylated forms.

What’s Your Favorite Way to Drink Genius Coffee? 

Personally, I like the coffee pods in the morning, right before I hit the gym. I have very busy mornings, so the coffee pods are very easy and require no cleaning. When I have guests or company over, I’ll use our Genius Coffee bags and roast a big pot for everyone. Also, being a multiple business owner, I am required to travel a lot. Our Genius Coffee Instant Sticks have been extremely convenient and handy, so I don’t have to buy overpriced coffee at the airport. 

Fast forward five years, and VitaCup stands for much more than just vitamin-infused coffee. With an array of specialty teas, creamers, green powders, and, yes, coffee, VitaCup continues to be an industry-leading beverage brand that believes in both convenience and quality. If you’re going to try VitaCup for the first time, I highly recommend ordering Genius Coffee today! 

Shop Our Genius Collection Today!

Genius Coffee Pods

Regular price From: $28.00
From: Regular price Sale price $28.00

Genius Ground Coffee

Regular price From: $37.90
From: Regular price $40.00 USD Sale price $37.90

Genius Coffee Instant Sticks

Regular price From: $33.00
From: Regular price Sale price $33.00

Leave a comment

Please note, comments need to be approved before they are published.

Back to blog